Don’t Get Truncated on Google Maps
When a customer searches for your business on Google, your profile is often the first thing they see. In 2026, Google has tightened its character limits to ensure mobile users get the most important information first. If your business description is too long, the most important part—your value proposition—gets hidden behind a “Read More” link.
1. Essential Google Business Limits
- Business Name: 100 characters (Keep it strictly to your legal name to avoid suspension).
- Business Description: 750 characters.
- Google Posts: 1,500 characters (though 150-300 is the “sweet spot” for visibility).
- Review Replies: 4,000 characters.
2. The “Above the Fold” Strategy
While you have 750 characters for your description, Google only shows the first 250 characters before cutting it off. You need to hook your customer immediately.
3. Formatting for Local Success with Zappelle
Business owners often copy-paste their descriptions from their websites or brochures, which leads to formatting headaches. Here is how to fix it:
- Hit the Sweet Spot: Paste your description into the Word Counter Pro. Aim for exactly 245 characters for your “hook” to ensure it fits perfectly on mobile screens.
- Fix “Screaming” Text: If your old profile used ALL CAPS to grab attention, Google might flag it as spam in 2026. Use the Case Converter to switch to a professional “Sentence case” or “Title Case.”
- Clean Up Spacing: If you’re pasting a list of services into a Google Post, use the Line Break Remover to remove extra gaps that make your post look unprofessional.